<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://beachplumroadmarketing.com/our-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1602448386394-DFRC0NK91JX3RAYEA93W/image.jpg</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1701454128066-0HV4VTW203HLVGG6MOVJ/image.jpg</image:loc>
      <image:title>WORK - HYPE IS THE NEW ROCK</image:title>
      <image:caption>Brand positioning for Pink Taco</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1696776650771-U9UHJ5MYZAD4FPUGEUVC/image-asset.png</image:loc>
      <image:title>WORK - BCBG EYEWEAR</image:title>
      <image:caption>Spring Eyewear Advertising Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613316714401-4Y3VIXJDYYOBHNUVQK6W/image-asset.jpeg</image:loc>
      <image:title>WORK - JACK AND CEIL PRIVATE LABEL BRAND</image:title>
      <image:caption>Private Label Brand Development for Cohens | Logo | Positioning Jack and Ceil were the original founders of the Cohens brand in 1920.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1696776830897-V26E629JYXJK2PN6NCIW/image-asset.png</image:loc>
      <image:title>WORK - ELLEN TRACY EYEWEAR</image:title>
      <image:caption>Ellen Tracy Fall Collection Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1702499200768-LAGPWR7701OG3NNTJS5C/image-asset.jpeg</image:loc>
      <image:title>WORK - FEEL THE FREEDOM</image:title>
      <image:caption>Feel The Freedom positioning campaign for Brompton Bikes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613255761462-A4WC4SG1LFUD808O2KU2/image.jpg</image:loc>
      <image:title>WORK - TELLERS NEXT DOOR</image:title>
      <image:caption>Brand Development | Sales Strategy and Collateral for new Wedding property</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613314266107-1EDRIVAZ7V4A8AA1V55I/image-asset.jpeg</image:loc>
      <image:title>WORK - TELLERS NEXT DOOR</image:title>
      <image:caption>Brand Development | Website: Luxury Wedding Property</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1711288102259-KK49L32PG5U0KDP6FSYO/image-asset.jpeg</image:loc>
      <image:title>WORK - BRANDING</image:title>
      <image:caption>Positioning for start up Matchmaking Brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1712765375680-N4IZORMWFS9GM01RP5RY/image-asset.jpeg</image:loc>
      <image:title>WORK - BRAND FRAMEWORK</image:title>
      <image:caption>After Hello Brand Personality Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1711288153196-ZYPR8YGSQO698Z26950O/image-asset.jpeg</image:loc>
      <image:title>WORK - SOCIAL STRATEGY</image:title>
      <image:caption>Social content strategy for start up Matchmaking brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613314630869-DFQRGHDXJOQQE4JIQI6D/image-asset.jpeg</image:loc>
      <image:title>WORK - DINE BIG</image:title>
      <image:caption>Strategy | Brand Development | Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1679585303157-HJ17WKKE0LDS75QDIT84/image-asset.png</image:loc>
      <image:title>WORK - TIMES SQUARE LAUNCH CONCEPT 1: Premium Content</image:title>
      <image:caption>Initial concept for Pink Taco Times Square Launch: Premium Content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1679585359048-N0TAV7ACM2ZRLTQXZBHT/image-asset.png</image:loc>
      <image:title>WORK - TIMES SQUARE LAUNCH: CONCEPT 2: ALL GOOD STORIES</image:title>
      <image:caption>Initial All Good Stories Start at Pink Taco Concept for Times Square Launch Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1679585225639-WZSM3U2COB0ESW1NTJ58/image-asset.png</image:loc>
      <image:title>WORK - TIME SQUARE STORE LAUNCH CAMPAIGN</image:title>
      <image:caption>Final “All Good Stories Start at Pink Taco” Billboard Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1679344564427-08W0VG09Q5GH8IEG847R/image-asset.png</image:loc>
      <image:title>WORK - TIMES SQUARE DIGITAL ACTIVATION</image:title>
      <image:caption>Stories Campaign; 2.5 D animated digital activation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1701702182372-W0SL156G2P8J6RHJ7588/image-asset.png</image:loc>
      <image:title>WORK - LAUNCH CAMPAIGN IMAGES</image:title>
      <image:caption>Launch Campaign Photo Shoot Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1701702132692-9V86GFGA2CEHJ7O939LY/image-asset.jpeg</image:loc>
      <image:title>WORK - Girlie Brunch at Pink Taco</image:title>
      <image:caption>Social Media Content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1701702227136-NP1UQHZLAGGU3OKHRS1A/image-asset.png</image:loc>
      <image:title>WORK - BRANDING SHOOT</image:title>
      <image:caption>Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613004327981-6XJGWKTXHGWRUDE8O1ZS/image-asset.jpeg</image:loc>
      <image:title>WORK - THE HARBOR CLUB AT PRIME</image:title>
      <image:caption>Rebranding | Conversion Based Website Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1661279021565-9ZDSAO5M3WPQ8JRDYS9B/image-asset.png</image:loc>
      <image:title>WORK - The First Look</image:title>
      <image:caption>Blog Development | Content Marketing Strategy | Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1661278975425-O9LRUH1YZ74XDN3JD9TZ/image-asset.png</image:loc>
      <image:title>WORK - NYE BASH</image:title>
      <image:caption>Event Management |Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1706051630967-2JGN6AHX90SWJSL1YBLL/image-asset.jpeg</image:loc>
      <image:title>WORK - PINK TACO LAUNCH EVENT</image:title>
      <image:caption>Event Management, Influencer and Talent Oversight</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1679344508595-9HC0I5V6R27X07A3GFIY/image-asset.png</image:loc>
      <image:title>WORK - TIMES SQUARE LAUNCH CAMPAIGN</image:title>
      <image:caption>Launch Campaign | Street Level Campaign and Social Activation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613312666209-L5EVKS4XLM7P9OI1RADO/image-asset.jpeg</image:loc>
      <image:title>WORK - PEACH ATHLEISURE BRAND</image:title>
      <image:caption>Creative | Social Media Strategy for Fashion Brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1623020558539-U15P97D7594CP5YWOZIH/image-asset.png</image:loc>
      <image:title>WORK - LIFE IS BETTER IN COLOR</image:title>
      <image:caption>Concept Development | Strategy | Social Media Campaign for Cocktail Launch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1618186500283-BQBXP29Q996HUFM78BDQ/image-asset.jpeg</image:loc>
      <image:title>WORK - THE to-go BAR COCKTAIL COLLECTION</image:title>
      <image:caption>Private Label Brand Development | Concept | Strategy | Packaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1625839782971-W7EVUNT497BCHDD22MH3/image-asset.jpeg</image:loc>
      <image:title>WORK - UNWINDER BEER</image:title>
      <image:caption>Partnership | Brand Development | Packaging Design Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613316897342-KBPUWD4EULNP985SETZH/image-asset.jpeg</image:loc>
      <image:title>WORK - STOP SUCKING ANTI PLASTIC CAMPAIGN</image:title>
      <image:caption>Branding | Influencer Partnership Program to announce Anti-Plastic platform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1707162094271-UGUY6H0P1RBA9KYXO6RS/image-asset.jpeg</image:loc>
      <image:title>WORK - WINE LAB</image:title>
      <image:caption>SociaCampaign for The Wine Lab</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1709926548893-OPJ22X5QQ2EL4E5DQD52/image-asset.jpeg</image:loc>
      <image:title>WORK - IZOD Product Photography</image:title>
      <image:caption>Photo AD</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1709926618004-AERAEJSE4807T9A6RR2L/image-asset.jpeg</image:loc>
      <image:title>WORK - IZOD COLOR CAMPAIGN</image:title>
      <image:caption>IZOD Color Launch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613317352458-X74L2MQN7SVFGE4RTDOW/image-asset.jpeg</image:loc>
      <image:title>WORK - MARC ECKO EYEWEAR WEBSITE</image:title>
      <image:caption>Launch Strategy | UX/Web Development | Product Development | Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613316574258-DNLQ8PLGBJDFHYW9T9HL/image-asset.jpeg</image:loc>
      <image:title>WORK - MARC ECKO EYEWEAR</image:title>
      <image:caption>Product Launch | Sales Strategy | Experential</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1709926658064-PIX3YHBF9Y38SU7QSKSL/image-asset.jpeg</image:loc>
      <image:title>WORK - MARC ECKO LAUNCH</image:title>
      <image:caption>Launch Product</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1661122874427-MXRHG419CONOLKE9LHL4/image-asset.jpeg</image:loc>
      <image:title>WORK - Marc Ecko Advertising Campaign</image:title>
      <image:caption>Brand Strategy | Photo Direction | Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1696802674935-RY6EQKWL1BDWIFHXPFV5/image-asset.jpeg</image:loc>
      <image:title>WORK - MARC ECKO BRANDING</image:title>
      <image:caption>Marc Ecko Spring Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1661122735134-T37JWXSBVYW12V5BITYG/image-asset.jpeg</image:loc>
      <image:title>WORK - Marc Ecko Collection Site</image:title>
      <image:caption>Ecommerce Website | Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1701453710252-OAHDNVDJREBP98UYE76N/image-asset.png</image:loc>
      <image:title>WORK - MEET ME AT PINK TACO</image:title>
      <image:caption>Event, branding, collaboration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1702916011267-INR270UC79JUSQCJK6KC/image-asset.jpeg</image:loc>
      <image:title>WORK - BPE HOLIDAY ENERGY</image:title>
      <image:caption>Holiday events campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1702916051583-6BST7DZRLI1F680UPWT2/image-asset.jpeg</image:loc>
      <image:title>WORK - NYC WINDOW</image:title>
      <image:caption>Times Square Window</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7b9af3c1e44f12e8c22164/5f835f227ba267638211ab15/5f9f22f30991472cc5311079/1662492732464/</image:loc>
      <image:title>WORK - Cohen's Fashion Optical</image:title>
      <image:caption>TV Concept and Execution positioning CFO as fashion for everyone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1663692409317-HCLEH1XS5XLTYY41V1S1/image-asset.jpeg</image:loc>
      <image:title>WORK - OOH AD CAMPAIGN</image:title>
      <image:caption>Concept | Strategy | Digital and OOH Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1663694180298-C7I0NW5TYPT52JA79LBE/image-asset.jpeg</image:loc>
      <image:title>WORK - WINDOW DISPLAY CAMPAIGN</image:title>
      <image:caption>Concept | Strategy for Retail Window and in-store campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1696802782168-WTW7J261NNEV8NM56611/image-asset.png</image:loc>
      <image:title>WORK - COHENS 90th ANNIVERSARY CAMPAIGN</image:title>
      <image:caption>90’s Anniversary Campaign: Logo, Branding, Media, PR</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1615245706229-KDZ60G6A9N3EDOJSKL1K/image-asset.jpeg</image:loc>
      <image:title>WORK - CENTRAL MARKET BY BRG</image:title>
      <image:caption>Brand Development | Ecommerce Website Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613313006425-QU13E6W91VLONZXAVX62/image-asset.jpeg</image:loc>
      <image:title>WORK - CENTRAL MARKET BY BRG</image:title>
      <image:caption>Private Label Brand Development | Concept | Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7b9af3c1e44f12e8c22164/5f835f227ba267638211ab15/630518d2c3f4ec73086af66b/1662492543384/</image:loc>
      <image:title>WORK - Welcome to the NEW Central Market Homepage</image:title>
      <image:caption>Promo Video for launch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1623021147762-7FY5UWA1AMTJW105KSOL/image-asset.jpeg</image:loc>
      <image:title>WORK - CENTRAL MARKET UNBOXING</image:title>
      <image:caption>Packaging Campaign | Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1661278269645-FUUPCV80CX58KARYTQ4Y/image-asset.jpeg</image:loc>
      <image:title>WORK - Chef-Crafted Gourmet Meals for Summer Entertaining</image:title>
      <image:caption>Promotional Video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1622587001370-WSYUUVZXHKRU6U1RL6M8/image-asset.png</image:loc>
      <image:title>WORK - CENTRAL MARKET MEDIA</image:title>
      <image:caption>Advertising | Branding | Photo Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5f7b9af3c1e44f12e8c22164/5f835f227ba267638211ab15/6305187827eb6a7c4a4fb8b8/1662492190582/</image:loc>
      <image:title>WORK - WINTER CENTRAL MARKET</image:title>
      <image:caption>Holiday Promotional video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613257703622-35U29LLFAKUDLNSOE5Q7/image-asset.jpeg</image:loc>
      <image:title>WORK - WHISKEY WEEK</image:title>
      <image:caption>Concept | Campaign Development | Event Management | Partnership Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1694034375613-AZE4411GC6H1VY24FR5F/image-asset.jpeg</image:loc>
      <image:title>WORK - DIGITAL RETARGETING: PINK TACO</image:title>
      <image:caption>Concept | Strategy for Social Retargeting Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1694034286081-V01CIQ6I23XJESOK3H6D/image-asset.jpeg</image:loc>
      <image:title>WORK - SOCIAL CAMPAIGN: PINK TACO</image:title>
      <image:caption>Concept | Strategy Brand focused paid social campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1679342324614-Q0Q67PYFCZMXL8Q32ATF/image-asset.png</image:loc>
      <image:title>WORK - LA LAUNCH INFLUENCER CAMPAIGN</image:title>
      <image:caption>Influencer campaign: LA Launch: 1,113,446 in reach</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1692807365231-7F3MZDK9RBTL4SVKS2HK/image-asset.png</image:loc>
      <image:title>WORK - TO-GO COCKTAILS</image:title>
      <image:caption>GTM Strategy, Packaging, Display for new cocktail program</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1678025147591-X4TTD2CFMOATXLYSDG9N/image-asset.png</image:loc>
      <image:title>WORK - LA LAUNCH EVENT</image:title>
      <image:caption>Return of the Greats LA Relaunch Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1678025069109-YGZMA6W8XSFC5K13SGUW/image-asset.png</image:loc>
      <image:title>WORK - Pink Taco LA Launch</image:title>
      <image:caption>Launch Campaign for LA location</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1678025099494-GTNPG1LDBASB6WGDI2YS/image-asset.png</image:loc>
      <image:title>WORK - Pink Taco LA Launch-2</image:title>
      <image:caption>Launch Campaign for LA location</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1678025219936-TU85N91AAMRDIXEMZADS/image-asset.png</image:loc>
      <image:title>WORK - Pink Taco Merch Collection</image:title>
      <image:caption>Merch campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1678025279246-IJL3LFD66FDZVE2S9O0C/image-asset.png</image:loc>
      <image:title>WORK - Pink Taco Artist Collection</image:title>
      <image:caption>Specialty Artist Collaboration collection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1678025332191-YGLU1THTKYS0QPRJKF2Q/image-asset.png</image:loc>
      <image:title>WORK - Pink Taco Digital</image:title>
      <image:caption>Digital Campaign Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1709927814112-2F6575TL4RNH08D1LU2O/image-asset.png</image:loc>
      <image:title>WORK - YOGA BRANDING</image:title>
      <image:caption>Branding and Positioning for Yoga and Spiritual Healer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613315244528-FPJIP753QM0QDPW5YB1G/image-asset.jpeg</image:loc>
      <image:title>WORK - THE COLLECTIVE</image:title>
      <image:caption>Concept | Brand Development | Web Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613316649170-Z2T1VECQWFEGHXRFN3S1/image-asset.jpeg</image:loc>
      <image:title>WORK - THE COLLECTIVE</image:title>
      <image:caption>Product Launch + Branding; DTC private label brand for Cohen’s Fashion Optical</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1604264935199-XY6BXWJ945G9F2FCFGQD/image-asset.jpeg</image:loc>
      <image:title>WORK - Restoring Vision to Those in Need | Cohen's Fashion Optical</image:title>
      <image:caption>Non-Profit Partnership with Restoring Vision: Launch Campaign | Video Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613316752204-3QWD8BTKXELKF5AEE9UZ/image-asset.jpeg</image:loc>
      <image:title>WORK - THE CONCEPT STORE AT DELANCY</image:title>
      <image:caption>NYC Flagship Store Redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1656619509700-DI2A76CMQ6SNFYYK3DY2/image-asset.jpeg</image:loc>
      <image:title>WORK - THE PREP KITCHEN BLOG</image:title>
      <image:caption>Content Platform| Concept | Strategy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613315296173-OZIWHY6G8W5BGN3EC9BW/image-asset.jpeg</image:loc>
      <image:title>WORK - COHENS FASHION OPTICAL</image:title>
      <image:caption>Digital Ecosystem | Ecommerce Web Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613316954067-B5DAO2IV2G6HNHCJOWO0/image-asset.jpeg</image:loc>
      <image:title>WORK - C BLOG</image:title>
      <image:caption>Content Strategy | Blog Development | Branding | Influencer Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1661345574168-BAPM062W45N6YRM80MWW/image-asset.png</image:loc>
      <image:title>WORK - Dilli Dalli Collection</image:title>
      <image:caption>Private Label Brand Development: Creative | Strategy | Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1661269176550-FVQQH354APUGMI740YUI/image-asset.png</image:loc>
      <image:title>WORK - CAMPAIGN PHOTOGRAPHY DIRECTION</image:title>
      <image:caption>Model Selection | Photo Direction: Junction City and Dilli Dalli brands</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1707162131460-J2DXHLBLNCGIMWR3MTOQ/image-asset.jpeg</image:loc>
      <image:title>WORK - KRUSH BRANDING</image:title>
      <image:caption>New Branding for Organic Krush</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1655046801749-C80NMH7U3R0PHRP009FF/image.jpg</image:loc>
      <image:title>WORK - KRUSH SWAG COLLECTION</image:title>
      <image:caption>Organic Krush Swag Capsule Collection | Photography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1656619441347-NJ2Z09YHZIW205WWIPDL/image-asset.jpeg</image:loc>
      <image:title>WORK - DIGITAL MEDIA CAMPAIGN</image:title>
      <image:caption>Concept | Creative Direction | Strategy; Inaugural Digital Campaign for Organic Krush</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1655322524387-BK34BCJLKY1QCY5COXIJ/image-asset.png</image:loc>
      <image:title>WORK - KRUSH LIFESTYLES</image:title>
      <image:caption>Concept | Brand Development | Ecom Website Dev and UX: Krush Lifestyles</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1707162345394-BW2BIAYKDD4GBCTXQ1VC/image-asset.png</image:loc>
      <image:title>WORK - IN STORE BRANDING</image:title>
      <image:caption>Uniform Update</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1655492969026-R2APPTMT7S0G9OI08G3G/image-asset.png</image:loc>
      <image:title>WORK - KRUSH CLUB LOYALTY</image:title>
      <image:caption>New Loyalty Program Campaign Development: Digital | In-Store | Social</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613312325383-RL8778UAAROSNMDH36NI/image-asset.jpeg</image:loc>
      <image:title>WORK - SALON CULTURE SUITES</image:title>
      <image:caption>Brand and Logo Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613312396221-BCDKEUPU136W6UKCRNQZ/image-asset.jpeg</image:loc>
      <image:title>WORK - SALON CUTLURE SUITES</image:title>
      <image:caption>Photography Creative Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613314403965-QU7ZE0S0V4VE0ARVQ5M4/image-asset.jpeg</image:loc>
      <image:title>WORK - IN THE CLUTCH | ESPN</image:title>
      <image:caption>Concept Development | Strategy for ESPN DTC Magazine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1655570961369-B85ADYZSN931FLYNF5X2/image-asset.png</image:loc>
      <image:title>WORK - VERACE BRANDING</image:title>
      <image:caption>Photo Direction | Brand Development | Advertising | Collateral</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1655570924222-62A46LKMHQ7J7EN79H91/image-asset.png</image:loc>
      <image:title>WORK - MONSOON REBRANDING</image:title>
      <image:caption>Rebranding Strategy | Positioning | Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1655571352220-Q86DW2G4HQR2O06H2BVR/image-asset.png</image:loc>
      <image:title>WORK - CHEFS AGAINST HUNGER GUEST CHEF SERIES</image:title>
      <image:caption>Strategy | Partnership Development | Event Management | Brand Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613313282398-1ZESPY9FMY0SWIHEGCHL/image-asset.jpeg</image:loc>
      <image:title>WORK - CHEFS AGAINST HUNGER SERIES</image:title>
      <image:caption>Collaborative 6-Night Guest Chef Series</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1661269278766-WGRERK4GU6O1ER1WTCG3/image-asset.png</image:loc>
      <image:title>WORK - HOLISTIC MEAL PLAN PROGRAM</image:title>
      <image:caption>Holistic Meal Plan Program Development | Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1663440125669-8GY7AQHEGH8KY1PI8GYR/image-asset.jpeg</image:loc>
      <image:title>WORK - IF3</image:title>
      <image:caption>Brand Strategy for Fitness Company</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613312442209-PN3832J3ZZRS4NXH8SXJ/image-asset.jpeg</image:loc>
      <image:title>WORK - MONSOON RESTAURANT</image:title>
      <image:caption>Rebranding | Strategy| Creative Ideation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1655571888566-4PJECCQEO9W8KJ4UYD3R/image-asset.png</image:loc>
      <image:title>WORK - H20 BRANDING</image:title>
      <image:caption>Brand Development | Advertising | Photo Art Direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1620167409534-LINRIQ7GB2U5MCH97LLQ/image-asset.jpeg</image:loc>
      <image:title>WORK - CENTRAL MARKET HOLIDAY</image:title>
      <image:caption>Holiday Campaign Strategy | Packaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1620167525762-YQDBMJDJ5XCNW10L8V9D/image-asset.jpeg</image:loc>
      <image:title>WORK - CENTRAL MARKET BY BRG</image:title>
      <image:caption>Shipping Launch Promo | Packaging Design | Advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1622586851924-4VQQM2P9I3Z38UK9SE5V/image-asset.png</image:loc>
      <image:title>WORK - TELLERS</image:title>
      <image:caption>Private Label Brand Development | Packaging | Partnership Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613257630691-DMFJMKWYHVSQ3581OYYK/image-asset.jpeg</image:loc>
      <image:title>WORK - WHISTLE PIG-TELLERS CUSTOM BLEND</image:title>
      <image:caption>Partnership | Private Label Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613314335270-LTUOV14T0JVX665SUESV/image-asset.jpeg</image:loc>
      <image:title>WORK - TIME WARNER</image:title>
      <image:caption>Spanish Language Campaign Brand Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1702499166006-NJ6JSXZD9ECP5GZ2HUK8/image-asset.jpeg</image:loc>
      <image:title>WORK - WORLD TOUR</image:title>
      <image:caption>World Tour Campaign Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1613316519836-1YGAKSICIE5EK7ZNKAO3/image-asset.jpeg</image:loc>
      <image:title>WORK - RUN AND REFRESH EVENT</image:title>
      <image:caption>Experential Event with Susan G. Koman: Concept | Event Management</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1707068218966-KOAB1NPYYRETV4IYE3FB/image-asset.jpeg</image:loc>
      <image:title>WORK - Junction City Behind the Scenes</image:title>
      <image:caption>My very first private label brand. Behind the scenes footage of our first photo shoot. Shot in the rain at Coney Island.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1661278575120-5N6G6NJQ0I4O5D6J0AO3/image-asset.jpeg</image:loc>
      <image:title>WORK - Central Market Black Label Burger Kit Unboxing</image:title>
      <image:caption>Covid-Era, All in one take, unscripted Unboxing video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1656619301094-PAZDTL0UUAMI3BL7Q9XD/image-asset.jpeg</image:loc>
      <image:title>WORK - CLEANSE PROGRAM CAMPAIGN</image:title>
      <image:caption>Social Media Campaign | Photo Direction | Concept</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://beachplumroadmarketing.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-06-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/683b9457-13bd-4bdc-97ea-0e9cf982457f/Untitled+design.png</image:loc>
      <image:title>Home - The story behind Beach Plum Road</image:title>
      <image:caption>This agency began by the beach. A place where passion meets inspiration for me. Beach Plum Road is the place of my fondest memories and remains my foundation. I see in pictures and think in strategy, able to develop a brands architecture, build your playbook, and conceptualize a marketing strategy and creative approach that puts your brand in line with current culture. My strength is understanding consumer psychology and creating strategies that engage consumers in ways that matter to them, putting your brand where it needs to be to scale. Deep background in developing synergistic partnerships, activations and influencer collaborations allows the brand to move forward as part of culture, elevating your brands visibility, accelerating its growth and building your unique community. With early agency experience as my playground, working with top brands like ESPN, Proactiv Skin Care, Universal Studios, and Avon, I am razor sharp at determining where the white space for a brand lives and how best to resonate with an audience. I have often been called upon to reposition heritage brands, defining how to stay relevant with to an ever shifting audience, while staying true to their core brand. I sit comfortably at the cross roads of creative and commerce, defining your brands superpower.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/41182bd8-06f2-44dd-8be8-973f1752fffb/e94b8cd0-bcc1-433c-b13c-e329fcd72fa6.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/955f77bb-3362-4c20-b1db-4499c75d41f0/0e0c24f4-4eba-4ced-8902-c48b785a9421.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/371fca11-aa07-4646-9f4f-25f2ff54463c/7e46af02-ae30-4d85-8e78-75a364b80d3f.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1611350466947-WTNCTMCZCBP4F5FZL8S0/44969.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f7b9af3c1e44f12e8c22164/1711134283127-KWF9F6TK1AH5GK0S5JJU/42e28e4f-c00f-4ac0-a0d6-0c4b95970710.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://beachplumroadmarketing.com/lets-chat</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-04</lastmod>
  </url>
  <url>
    <loc>https://beachplumroadmarketing.com/intro-hayden</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412380988400-7DYABALOM24UK4TSXH5L/image-asset.jpeg</image:loc>
      <image:title>Intro - COMMERCIAL</image:title>
      <image:caption>Add a description of your services here. Cras mattis consectetur purus sit amet fermentum. Justo odio, dapibus ac facilisis. Cum sociis natoque penatibus et magnis dolor sit amet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412380936909-3NDYSVN9D7FZDQHHCO0P/image-asset.jpeg</image:loc>
      <image:title>Intro - RESIDENTIAL</image:title>
      <image:caption>Add a description of your services here. Cum sociis natoque penatibus et magnis dolor sit amet. Natoque penatibus et. Cras justo odio, dapibus ac facilisis in, egestas eget quam.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412381139286-DM6BAWCRHNKPBLGZ3QER/Lima01.jpg</image:loc>
      <image:title>Intro - HOSPITALITY</image:title>
      <image:caption>Add a description of your services here. Penatibus et magnis natoque penatibus. Vivamus sagittis lacus vel penatibus augue laoreet rutrum faucibus dolor auctor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1395951531371-UHVVQPY7DU2MY6Z73FW2/hayden-header.jpg</image:loc>
      <image:title>Intro</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://beachplumroadmarketing.com/read-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412689652885-P9TPK298WCTZU748L0SG/Lifestyle03.jpg</image:loc>
      <image:title>Read Me</image:title>
    </image:image>
  </url>
</urlset>

