
HYPE IS THE NEW ROCK
Brand positioning for Pink Taco

BCBG EYEWEAR
Spring Eyewear Advertising Campaign

JACK AND CEIL PRIVATE LABEL BRAND
Private Label Brand Development for Cohens | Logo | Positioning
Jack and Ceil were the original founders of the Cohens brand in 1920.

ELLEN TRACY EYEWEAR
Ellen Tracy Fall Collection Campaign

FEEL THE FREEDOM
Feel The Freedom positioning campaign for Brompton Bikes

TELLERS NEXT DOOR
Brand Development | Sales Strategy and Collateral for new Wedding property

TELLERS NEXT DOOR
Brand Development | Website: Luxury Wedding Property

BRANDING
Positioning for start up Matchmaking Brand

BRAND FRAMEWORK
After Hello Brand Personality Development

SOCIAL STRATEGY
Social content strategy for start up Matchmaking brand.

DINE BIG
Strategy | Brand Development | Advertising

TIMES SQUARE LAUNCH CONCEPT 1: Premium Content
Initial concept for Pink Taco Times Square Launch: Premium Content

TIMES SQUARE LAUNCH: CONCEPT 2: ALL GOOD STORIES
Initial All Good Stories Start at Pink Taco Concept for Times Square Launch Campaign

TIME SQUARE STORE LAUNCH CAMPAIGN
Final “All Good Stories Start at Pink Taco” Billboard Campaign

TIMES SQUARE DIGITAL ACTIVATION
Stories Campaign; 2.5 D animated digital activation

LAUNCH CAMPAIGN IMAGES
Launch Campaign Photo Shoot Direction


BRANDING SHOOT
Creative Direction

THE HARBOR CLUB AT PRIME
Rebranding | Conversion Based Website Development

The First Look
Blog Development | Content Marketing Strategy | Creative Direction

NYE BASH
Event Management |Branding

PINK TACO LAUNCH EVENT
Event Management, Influencer and Talent Oversight

TIMES SQUARE LAUNCH CAMPAIGN
Launch Campaign | Street Level Campaign and Social Activation

PEACH ATHLEISURE BRAND
Creative | Social Media Strategy for Fashion Brand

LIFE IS BETTER IN COLOR
Concept Development | Strategy | Social Media Campaign for Cocktail Launch

THE to-go BAR COCKTAIL COLLECTION
Private Label Brand Development | Concept | Strategy | Packaging

UNWINDER BEER
Partnership | Brand Development | Packaging Design Direction

STOP SUCKING ANTI PLASTIC CAMPAIGN
Branding | Influencer Partnership Program to announce Anti-Plastic platform

WINE LAB
SociaCampaign for The Wine Lab

IZOD Product Photography
Photo AD

IZOD COLOR CAMPAIGN
IZOD Color Launch

MARC ECKO EYEWEAR WEBSITE
Launch Strategy | UX/Web Development | Product Development | Branding

MARC ECKO EYEWEAR
Product Launch | Sales Strategy | Experential

MARC ECKO LAUNCH
Launch Product

Marc Ecko Advertising Campaign
Brand Strategy | Photo Direction | Advertising

MARC ECKO BRANDING
Marc Ecko Spring Campaign

Marc Ecko Collection Site
Ecommerce Website | Strategy

MEET ME AT PINK TACO
Event, branding, collaboration

BPE HOLIDAY ENERGY
Holiday events campaign

NYC WINDOW
Times Square Window

OOH AD CAMPAIGN
Concept | Strategy | Digital and OOH Campaign

WINDOW DISPLAY CAMPAIGN
Concept | Strategy for Retail Window and in-store campaign

COHENS 90th ANNIVERSARY CAMPAIGN
90’s Anniversary Campaign: Logo, Branding, Media, PR

CENTRAL MARKET BY BRG
Brand Development | Ecommerce Website Development

CENTRAL MARKET BY BRG
Private Label Brand Development | Concept | Strategy

CENTRAL MARKET UNBOXING
Packaging Campaign | Creative Direction


CENTRAL MARKET MEDIA
Advertising | Branding | Photo Direction

WHISKEY WEEK
Concept | Campaign Development | Event Management | Partnership Management

DIGITAL RETARGETING: PINK TACO
Concept | Strategy for Social Retargeting Campaign

SOCIAL CAMPAIGN: PINK TACO
Concept | Strategy Brand focused paid social campaign

LA LAUNCH INFLUENCER CAMPAIGN
Influencer campaign: LA Launch: 1,113,446 in reach

TO-GO COCKTAILS
GTM Strategy, Packaging, Display for new cocktail program

LA LAUNCH EVENT
Return of the Greats LA Relaunch Campaign

Pink Taco LA Launch
Launch Campaign for LA location

Pink Taco LA Launch-2
Launch Campaign for LA location

Pink Taco Merch Collection
Merch campaign

Pink Taco Artist Collection
Specialty Artist Collaboration collection

Pink Taco Digital
Digital Campaign Development

YOGA BRANDING
Branding and Positioning for Yoga and Spiritual Healer

THE COLLECTIVE
Concept | Brand Development | Web Development

THE COLLECTIVE
Product Launch + Branding; DTC private label brand for Cohen’s Fashion Optical


THE CONCEPT STORE AT DELANCY
NYC Flagship Store Redesign

THE PREP KITCHEN BLOG
Content Platform| Concept | Strategy

COHENS FASHION OPTICAL
Digital Ecosystem | Ecommerce Web Development

C BLOG
Content Strategy | Blog Development | Branding | Influencer Management

Dilli Dalli Collection
Private Label Brand Development: Creative | Strategy | Branding

CAMPAIGN PHOTOGRAPHY DIRECTION
Model Selection | Photo Direction: Junction City and Dilli Dalli brands

KRUSH BRANDING
New Branding for Organic Krush

KRUSH SWAG COLLECTION
Organic Krush Swag Capsule Collection | Photography

DIGITAL MEDIA CAMPAIGN
Concept | Creative Direction | Strategy; Inaugural Digital Campaign for Organic Krush

KRUSH LIFESTYLES
Concept | Brand Development | Ecom Website Dev and UX: Krush Lifestyles

IN STORE BRANDING
Uniform Update

KRUSH CLUB LOYALTY
New Loyalty Program Campaign Development:
Digital | In-Store | Social

SALON CULTURE SUITES
Brand and Logo Development

SALON CUTLURE SUITES
Photography Creative Direction

IN THE CLUTCH | ESPN
Concept Development | Strategy for ESPN DTC Magazine

VERACE BRANDING
Photo Direction | Brand Development | Advertising | Collateral

MONSOON REBRANDING
Rebranding Strategy | Positioning | Advertising

CHEFS AGAINST HUNGER GUEST CHEF SERIES
Strategy | Partnership Development | Event Management | Brand Development

CHEFS AGAINST HUNGER SERIES
Collaborative 6-Night Guest Chef Series

HOLISTIC MEAL PLAN PROGRAM
Holistic Meal Plan Program Development | Branding

IF3
Brand Strategy for Fitness Company

MONSOON RESTAURANT
Rebranding | Strategy| Creative Ideation

H20 BRANDING
Brand Development | Advertising | Photo Art Direction

CENTRAL MARKET HOLIDAY
Holiday Campaign Strategy | Packaging

CENTRAL MARKET BY BRG
Shipping Launch Promo | Packaging Design | Advertising

TELLERS
Private Label Brand Development | Packaging | Partnership Development

WHISTLE PIG-TELLERS CUSTOM BLEND
Partnership | Private Label Branding

TIME WARNER
Spanish Language Campaign Brand Development

WORLD TOUR
World Tour Campaign Development

RUN AND REFRESH EVENT
Experential Event with Susan G. Koman: Concept | Event Management


CLEANSE PROGRAM CAMPAIGN
Social Media Campaign | Photo Direction | Concept































































































